Americanos Poll
The Americanos Poll, conducted pro bono by Encuesta, Inc., is an opinion poll whose purpose is to promote a better understanding of the U.S. Hispanic and Latino population. The surveys are conducted using a random sampling technique in order to provide an accurate representation of Hispanic public opinion in the United States. The polls often look at the U.S. population as a whole, in order to compare and contrast differences between Hispanics and non-Hispanics. The name of the poll, which means "Americans" in Spanish, was chosen to reflect the multicultural heritage of U.S. Hispanics.
Beginning in 2005, Americanos Poll studies have been conducted on a wide range of social, nonpartisan political, economic and consumer-related topics. Specific coverage areas include: health care and universal coverage, the financial status of low-to-moderate income Americans,[1][2][3][4] presidential elections,[5] media habits[6] and brand preferences,[7] to name a few.
The series has served as a source of information for media outlets and organizations that monitor the Hispanic/Latino population in the U.S. Findings are released to the public free of charge.
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References[edit]
- ^ Michael Mazur, Community Banker, "Numbers of Unbanked and Underbanked Still High," BNET Business Network, October 2008, http://findarticles.com/p/articles/mi_qa5344/is_/ai_n30993364?tag=artBody;col1 (accessed December 8, 2008)
- ^ Gail Liberman and Alan Lavine, "Serving the underserved: The 'unbanked' could prove valuable customers if banks play cards right," MarketWatch, August 18, 2008, http://www.marketwatch.com/news/story/unbanked-could-valuable-customers-if/story.aspx?guid=F008FA12-61DE-4E25-9805-65EB2DF346D9 (accessed August 20, 2008)
- ^ "ACCION USA Joins Forces with the Bilingual Parent Outreach Program to Teach "Build Your Credit" Seminars in Miami," PRWeb.com, October 14, 2008, http://www.prweb.com/releases/2008/10/prweb1450464.htm (accessed October 14, 2008)
- ^ Gosia Wozniacka, The Oregonian, "Oregon Latinos hit hard by recession," January 24, 2009, http://www.oregonlive.com/business/index.ssf/2009/01/oregon_latinos_hit_hard_by_rec.html
- ^ HispanicMPR.com, “Encuesta: For U.S. Hispanics, Clinton first choice for President in 2008,” January, 2007, http://www.hispanicmpr.com/2007/01/ (accessed August 20, 2008)
- ^ World Reach Communications, “New Americanos Poll Survey Uncovers Hispanic Television Habits and Opinions,” June 22, 2006, http://juantornoe.blogs.com/hispanictrending/2006/06/new_americanos_.html (accessed August 20, 2008)
- ^ South Florida Business Journal, “U.S. Hispanics: Sony, Panasonic among favorite brands,” September 29, 2005, http://www.bizjournals.com/southflorida/stories/2005/09/26/daily36.html (accessed August 20, 2008)