FirstVIEW
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| Founder(s) | Don Ashby & Marcio Madeira |
|---|---|
| URL | https://www.firstview.com/ |
| Launched | 1995 |
firstVIEW is an runway fashion website and database, which is home to over eight million photographs and videos of runway and high fashion. It was founded by fashion runway photographers Don Ashby and Marcio Madeira.[1][2]
firstVIEW has licensed photos to many designers such as: Louis Vuitton, Prada, Miu Miu, Ralph Lauren and Tom Ford, and publications such as Style.com, Vogue.com, most of the International editions of Vogue, Elle and Harper's Bazaar, and The NY Times.[3][4]
History[edit]
firstVIEW was founded in August 1995, when runway fashion photographers (Source-Telegraph), Don Ashby and Marcio Madeira joined forces with the goal of creating a comprehensive site specializing in the viewing and sale of fashion show photography. Madeira, who is based in France, had been shooting the collections since 1978; Ashby, who lives in New York, began in 1982. (Source –Washington Post) firstVIEW was a pioneer in putting runway images online and making them available for mass consumption.(Source- Washington Post) It would act as the precursor on which Conde Nast would model its own Style.com, which launched in 2000, and later Vogue.com which firstVIEW provided all the fashion show photographs.[5][failed verification]
In 2000 firstVIEW merged with MCV Photo, taking on a third partner Maria Valentino, another runway photographer.
In 2014 Don Ashb purchased Marcio Madeira's shares in the company to become the majority shareholder in the parent company Viewfinder Inc.
References[edit]
- ^ "firstVIEW". www.firstview.com. Retrieved 2024-04-26.
- ^ "Instagram". www.instagram.com. Retrieved 2024-05-25.
- ^ "firstVIEW". www.firstview.com. Retrieved 2024-05-25.
- ^ Simon, Anna. "Research Guides: Fashion: Runway Shows". researchguides.library.wisc.edu. Retrieved 2024-05-25.
- ^ "The Places and Spaces of Fashion, 1800-2007". Routledge & CRC Press. Retrieved 2024-05-25.
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