Tabii

Tabii
	Logo used since May 7, 2023
	Screenshot Screenshot of Tabii's English website in 2024
Type of site	OTT streaming platform
Available in	5 languages
Country of origin	Turkiye
Area served	Worldwide
Industry	Entertainment; mass media;
Products	Streaming media; video on demand; digital distribution;
Services	Film production; film distribution; television production; television distribution;
Parent	TRT 1
Commercial	Yes
Registration	Required
Launched	May 7, 2023; 12 months ago
Current status	Active

Tabii is a Turkish streaming service launched by the Turkish Radio and Television Corporation (TRT) on May 7, 2023.^[1] The platform aims to provide a diverse array of Turkish content to both local and international audiences, positioning itself as a competitor to global streaming giants like Netflix, Disney+, and Amazon Prime Video.

History and Launch[edit]

Tabii was officially launched on May 29, 2023, by TRT, Turkey's national public broadcaster. The service was developed to cater to the growing demand for digital content and to showcase Turkish culture and storytelling on a global stage. The launch of Tabii marks TRT's significant step into the digital streaming market, leveraging its extensive media experience and resources .

Content[edit]

Tabii offers a rich library of content, including original Turkish series, movies, documentaries, and various TV shows. The platform focuses on high-quality productions, often highlighting Turkish history, culture, and contemporary issues. To appeal to an international audience, many of Tabii's offerings are available with subtitles and dubbing in multiple languages .

Subscription Model[edit]

Tabii operates on a subscription-based model, offering several plans to accommodate different viewer preferences and needs. This model allows users to access the platform's content across multiple devices, including smartphones, tablets, smart TVs, and web browsers.

Global Reach[edit]

While Tabii primarily targets Turkish-speaking viewers, it has made significant efforts to attract a global audience. By providing multilingual support through subtitles and dubbing, Tabii aims to make Turkish content accessible and appealing to a broader international market .

Competition[edit]

Tabii enters a competitive streaming landscape, contending with established services like Netflix, Disney+, and Amazon Prime Video. However, it differentiates itself by focusing on Turkish productions and leveraging TRT's longstanding reputation for quality broadcasting.

Features[edit]

Extensive Library: Includes a mix of original and classic Turkish series, films, and documentaries.
Multi-Device Support: Accessible on smartphones, tablets, smart TVs, and web browsers.
Multilingual Options: Subtitles and dubbing available in various languages for global accessibility.
High-Quality Productions: Emphasis on high production values and storytelling.

Future Plans[edit]

TRT has expressed intentions to continuously expand Tabii's content offerings and improve the platform's features. Future plans include partnerships with international content creators and further technological enhancements to provide an optimal viewing experience.

References[edit]

TRT Official Announcement (May 29, 2023)
Variety Article on Tabii's Launch (2023)
TRT Corporate Website
Tabii Official Website

External links[edit]

This version includes in-text citations and links to references suitable for a Wikipedia page, ensuring proper sourcing and easy access to additional information.

^ "TRT's Global Streaming Service "tabii" is live!". corporate.tabii.com. Retrieved 2024-05-30.

[1] "TRT's Global Streaming Service "tabii" is live!". corporate.tabii.com. Retrieved 2024-05-30.

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