Another Tomorrow (company)
| Company type | Private |
|---|---|
| Industry | Retail, Fashion |
| Founded | January 2018 |
| Founder | Vanessa Barboni Hallik |
| Headquarters | , United States |
| Website | anothertomorrow |
Another Tomorrow is a sustainable fashion clothing company headquartered in New York City. It uses a QR code technology for transparent supply chain information.[1][2][3]
Overview[edit]
Another Tomorrow was founded by Vanessa Barboni Hallik, a former managing director at Morgan Stanley. She hired Jane Chung, a former creative director at DKNY, as creative director of her company in June 2018.[4] Together, they focused on sustainable and ethical development of apparel including raw material traceability to the farm level. Another Tomorrow was officially launched in 2020.[5]
Another Tomorrow is a certified B Corporation that also maintains a digital platform for education and advocacy. The company uses organic cotton, organic linen, wool, FSC-certified viscose, recycled plastic and corozo in its clothing.[1][5][6] It is also involved in re-commerce for sustainability.[7][8] The company operates by selling clothing online, through its own website and other retail partners, along with its brick-and-mortar store in New York City.[3] The company uses technology developed by Evrythng to digitize its supply chain into QR codes.[9]
Awards and recognition[edit]
Another Tomorrow has won Folio magazine’s 2020 Eddie and Ozzie Awards for their literature on ‘The Controversy Over Cotton’.[10] The company was also recognized at the Fast Company’s 2020 Innovation by Design Awards in the fashion and beauty category.[11]
References[edit]
- ^ a b Wilkinson, Isabel (29 January 2020). "A Brand as Ethically Minded as It Is Refined". The New York Times.
- ^ Massar, Carol; Kelly, Jason (March 10, 2020). "Another Tomorrow CEO Discusses Sustainable Fashion". Bloomberg News.
- ^ a b Farra, Emily (20 July 2021). "Another Tomorrow's New Space on Bleecker is About Substance, Not Stuff". Vogue.
- ^ Harper, Claire (1 July 2020). "Lucky Number 2". Hamptons. p. 60.
- ^ a b Pitchers, Ellie (March 7, 2020). "Meet The Founder Who Went From High-Flying Finance To Sustainable Fashion". British Vogue.
- ^ Donaldson, Tara (15 September 2020). "B Corps May Be Fashion's Next A-list". WWD.
- ^ Murphy, Niall (17 February 2021). "There's A Quiet Revolution Underway With Recommerce". Forbes magazine.
- ^ Chen, Cathaleen (8 February 2021). "For Brands, Is Resale Actually Worth It?". The Business of Fashion.
- ^ Spellings, Sarah (30 January 2020). "This Brand Is Making It Easier Than Ever to See Where Your Clothes Come From". The Cut.
- ^ "2020 Folio: Eddie & Ozzie Awards". Folio.
- ^ "The most innovative fashion and beauty projects of 2020". Fast Company. 30 September 2020.