Vow (company)

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Vow
Company typePrivate
IndustryCultured meat
Founded2019[1]
FoundersGeorge Peppou, Tim Noakesmith
Headquarters
Sydney
,
Australia
Area served
Singapore[2]
Key people
George Peppou, CEO
ProductsForged Parfait, a cultured meat product from Japanese Quail DNA[2]
Number of employees
65
Websitewww.vowfood.com
George Peppou speaking at the 2022 New Harvest conference

Vow is an Australian company that grows cultured meat for commercial distribution.[3]

Origin[edit]

Vow was founded in 2019[1] and is headquartered in Sydney, Australia.[4] It develops and markets cultured meat products.[4] The company was founded by George Peppou (CEO) and Tim Noakesmith (CCO).[5][6] The company produces various meat products using biotechnology to induce stem cells to differentiate into muscle tissue, connective tissue and other tissue types and to manufacture the meat products in bioreactors.

Proof of concept[edit]

In July 2019, Vow demonstrated a kangaroo dumpling, the first non-farmed meat demonstrated using cultured meat technology.[1][7]

In August 2020 they demonstrated a further five species in partnership with Australian chef Neil Perry.[8] During 2020 the company was criticised for plans to produce zebra meat.[9]

Product offerings[edit]

In August 2021, the company announced they were developing hybrid products containing cultured meat and ingredients produced using precision fermentation technology.[10] The company said that work was being done in the areas of chicken, crocodile, kangaroo and water buffalo meat.[11]

During an interview on The Drum in January 2022, the company announced their first product will be crocodile and launching in Singapore.[12]

In November 2022 Vow announced they are launching Morsel, cultured Umai Quail. [13]

References[edit]

  1. ^ a b c Cherney, Mike (2019-08-08). "Lab-Grown Kangaroo Meat: It's What's for Dinner?". Wall Street Journal. ISSN 0099-9660. Retrieved 2021-04-19.
  2. ^ a b Kan, Ethan (April 4, 2024). "Forged Parfait by Vow made with cultured quail launches in Singapore". Tatler Asia. Retrieved May 10, 2024.
  3. ^ Watson, Elaine (2024-04-03). "Vow becomes third company to launch cultivated meat, but it isn't starting with chicken nuggets…". AgFunderNews. Retrieved 2024-05-28.
  4. ^ a b "Vow". www.vowfood.com. Retrieved 2021-04-19.
  5. ^ "Our people". www.vowfood.com. Retrieved 2021-04-19.
  6. ^ "Vow Food: Cultivating a new meat paradigm - Food & Drink Business". www.foodanddrinkbusiness.com.au. Retrieved 2022-01-15.
  7. ^ Bronner, Stephen J. (24 October 2019). "Lab-grown meat also creates an unexpected benefit: Ethical zebra burgers". Inverse. Retrieved 2022-01-15.
  8. ^ Waters, Cara (2020-09-01). "Blackbird-backed Vow serves up lab-grown meat with Neil Perry". The Sydney Morning Herald. Retrieved 2021-04-19.
  9. ^ News, Mirage. "Exotic Lab-Grown Meats Face Boring Reality and Problems". Mirage News. Retrieved 2024-05-28. {{cite web}}: |last= has generic name (help)
  10. ^ De Lorenzo, Daniela (2021-08-25). "Cell-Cultured Meat Meets Animal-Free Fermented Fat In First-Of-A-Kind Collaboration". Forbes.
  11. ^ "Next on the Menu: Cellular Agriculture Could "Domesticate" Any Animal on the Planet". www.builtwithbiology.com. Retrieved 2022-01-15.
  12. ^ The Drum Tuesday January 4, ABC News, 2022-01-04, retrieved 2022-01-15
  13. ^ "Vow's first cultured meat product close to Singapore unveiling after $49.2M Series A". www.techcrunch.com. 14 November 2022. Retrieved 2022-11-26.