Bubble Gum (NewJeans song)

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"Bubble Gum"
Song by NewJeans
Language
  • English
  • Korean
A-side"How Sweet"
ReleasedMay 24, 2024 (2024-05-24)
Length3:20
LabelADOR
Composer(s)
Lyricist(s)
  • Gigi
  • Sophie Simmons
  • Oscar Bell
Producer(s)250
Music video
"Bubble Gum" on YouTube

"Bubble Gum" is a song by South Korean girl group NewJeans. It was released by ADOR on May 24, 2024, as a B-side to the single "How Sweet". NewJeans began promoting the song on April 27, 2024, through the release of a music video on YouTube.

Background[edit]

After debuting in 2022, South Korean girl group NewJeans had their international breakthrough in 2023 with the release of the single album OMG and their second extended play (EP), Get Up.[1] In January 2023, NewJeans entered the Billboard Hot 100 for the first time with the singles "Ditto" and "OMG".[1] In South Korea, "Ditto" became the most successful song of the year, topping the Circle Digital Chart for a record-breaking thirteen weeks,[2][3] receiving numerous accolades,[4] and introducing the breakbeat trend in the K-pop music industry.[5] Released in July 2023, Get Up internationally established NewJeans as one of the most prominent music acts of the year,[6] becoming the group's first entry and number-one on the Billboard 200,[1] selling over two million copies,[4] and being named among the best albums of 2023 by several publications.[6]

Music and lyrics[edit]

"Bubble Gum" is a pop track containing lyrics in both English and Korean.[7]

Release and promotion[edit]

The music video for "Bubble Gum" was released on April 27, 2024, preceding the release of the lead single "How Sweet".[8] A snippet of the Japanese version of "Bubble Gum" became available on April 8, 2024, after being featured on Japanese television in Kao's advertisement for their hair care brand Essential and in the morning show Mezamashi 8 [ja] as its new theme song.[9][10] The CD single became available for pre-order on April 26, 2024. It will be released in two physical formats: a vinyl LP-sized version and a Weverse-exclusive version. Additional items available with the CD include a book containing interviews with the members, a photo book, stickers, posters, photo cards, and post cards.[11] The following day, a music video for "Bubble Gum" directed by Youngeum Lee was released on YouTube and subsequently gained over six million views in 15 hours[12][13] In the video, the members are seen enjoying a summer day, blowing bubbles, weaving friendship bracelets, making ballon animals, and playing with soap bubbles and marbles in a variety of settings.[14] "Bubble Gum" debuted at number 15 on Billboard's Hits of the World chart for South Korea and number 166 on the Billboard Global Excl. US in the chart issue dated May 11, 2024.[15][16] The track also topped the popular music video and popular song categories on YouTube Korea.[17]

Charts[edit]

Chart performance for "Bubble Gum"
Chart (2024) Peak
position
Global Excl. U.S. (Billboard)[18] 198
Japan Download (Billboard Japan)[19] 18
Japan Digital Singles (Oricon)[20] 18
New Zealand Hot Singles (RMNZ)[21] 5
South Korea (Circle)[22] 26

References[edit]

  1. ^ a b c "Billboard's Greatest Pop Stars of 2023: Introduction & Honorable Mentions (Staff List)". Billboard. December 8, 2023. Archived from the original on December 13, 2023. Retrieved December 13, 2023.
  2. ^ Kim, Hyun-sik (March 23, 2023). '온 차트가 뉴진스'…'디토' 1위 질주 언제까지? ['On the chart is New Jeans'... How long will 'Ditto' run for first place]. Edaily (in Korean). Archived from the original on March 24, 2023. Retrieved March 23, 2023.
  3. ^ Moon, Wan-shik (March 30, 2023). 뉴진스, 12주차 써클차트 2관왕 [New Jeans, won 2 awards on the 12th week circle chart]. Star News (in Korean). Archived from the original on March 30, 2023. Retrieved March 30, 2023 – via Naver.
  4. ^ a b Yoon, So-yeon (January 14, 2024). "K-pop 2024: A forecast for this year's top Korean acts". Korea JoongAng Daily. Archived from the original on March 26, 2024. Retrieved March 28, 2024.
  5. ^ Jang, Jun-hwan (December 12, 2023). "[BTS/NewJeans] 2023 K-pop Wrapped-up ①The remarkable advancement of Hybe". Mnet Plus Magazine. Archived from the original on March 2, 2024. Retrieved January 11, 2024.
  6. ^ a b Herman, Tamar (January 9, 2024). "NewJeans in 2023: a look back at their year of dominance". NME. Archived from the original on January 30, 2024. Retrieved January 11, 2024.
  7. ^ Guy, Zoe (April 26, 2024). "NewJeans Is Sweet Like 'Bubble Gum'". Vulture. Archived from the original on May 21, 2024. Retrieved May 21, 2024.
  8. ^ 황준호. "뉴진스는 흔들리지 않는다, '버블 검'과 'Right Now'". Marie Claire Korea (in Korean). Retrieved May 24, 2024.
  9. ^ Ziwei, Puah (April 8, 2024). "Listen to a preview of NewJeans' upcoming single 'Bubble Gum'". NME. Archived from the original on April 24, 2024. Retrieved May 12, 2024.
  10. ^ NewJeans『めざまし8』で初の日本TV番組テーマ曲「明るく元気に1日を始められるように」 [NewJeans' first Japanese TV program theme song "Mezamashi 8" "Start your day brightly and energetically"]. Oricon News (in Japanese). April 1, 2024. Archived from the original on April 2, 2024. Retrieved April 2, 2024.
  11. ^ Yoon, So-yeon (April 26, 2024). "NewJeans press ahead with promo photos as HYBE-ADOR feud continues". Korea JoongAng Daily. Archived from the original on May 16, 2024. Retrieved May 17, 2024.
  12. ^ "NewJeans releases music video for 'Bubble Gum'". The Korea Times. Yonhap News Agency. April 27, 2024. Archived from the original on May 11, 2024. Retrieved May 17, 2024.
  13. ^ Chelosky, Danielle (April 27, 2024). "NewJeans – "Bubble Gum"". Stereogum. Archived from the original on May 7, 2024. Retrieved May 17, 2024.
  14. ^ Kaufman, Gil (April 26, 2024). "NewJeans Hit the Beach, Blow Bubbles and Live Their Best Pop Live in Effervescent 'Bubble Gum' Video". Billboard. Archived from the original on May 9, 2024. Retrieved May 17, 2024.
  15. ^ "NewJeans Chart History (South Korea Songs)". Billboard. Archived from the original on January 19, 2024. Retrieved May 7, 2024.
  16. ^ "NewJeans Chart History (Billboard Global Excl. US)". Billboard. Archived from the original on July 21, 2023. Retrieved May 7, 2024.
  17. ^ Shin, Young-eun (May 6, 2024). 뉴진스 ‘버블 검’, 유튜브 주간차트 강타 [New Jeans' 'Bubble Gum' hits YouTube's weekly charts]. Maeil Business Newspaper (in Korean). Archived from the original on May 23, 2024. Retrieved May 17, 2024.
  18. ^ "NewJeans Chart History (Billboard Global Excl. US)". Billboard. Archived from the original on July 21, 2023. Retrieved May 7, 2024.
  19. ^ "Billboard Japan Download Songs – Week of May 29, 2024". Billboard Japan (in Japanese). Retrieved May 29, 2024.
  20. ^ "Oricon Top 50 Digital Singles: 2024-06-03" (in Japanese). Oricon. Archived from the original on May 29, 2024. Retrieved May 29, 2024.
  21. ^ "NZ Hot Singles Chart". Recorded Music NZ. June 3, 2024. Retrieved May 31, 2024.
  22. ^ "Digital Chart – Week 21 of 2024". Circle Chart (in Korean). Retrieved May 30, 2024.


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